VUDU, the streaming movie and TV service, is trying to cut Apple out of the profit picture by circumventing the App Store with a webapp. This way, Apple doesn't get money off of VUDU's movie sales and rentals.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/aowSIMmhH1M/watch-movies-on-your-ipad-without-an-app-using-vudu
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