Online rentals and purchases of movies are still just a tiny fraction of the home video pie, but Warner's latest effort to expand that is similar to
Paramount's recent efforts on Windows Phone 7 (Thanks
SteveyAyo), offering its highest profile flicks as apps for iPhones and iPads.
The Dark Knight and
Inception are the first two releases out of the gate, offering free apps with some bonus content and the first five minutes of the movie, then charging $9.99 and $11.99, respectively to unlock the rest. According to Warner, it offers a different experience than simply purchasing the flick over iTunes because of the extras which include Twitter and Facebook integration among the extras, plus the ability to offer the digital version in countries where
iTunes doesn't sell movies yet, like China, Brazil and the Netherlands. There's a video demo and press release after the break, but the downside of being locked to portable devices is keeping us from clicking the buy button for now, but if you could sprinkle some
Ultraviolet on it, we might change our tune.
Continue reading Warner packages movies as iOS apps, starting with The Dark Knight and Inception
Warner packages movies as iOS apps, starting with The Dark Knight and Inception originally appeared on Engadget on Wed, 16 Feb 2011 18:04:00 EDT. Please see our terms for use of feeds.
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