When Oneforty launched two years ago as an app store for Twitter, the startup undoubtedly filled a hole in the media platform. The brainchild of Laura Fitton, the startup provides a comprehensive e-commerce marketplace where third-party developers on the Twitter platform can sell their apps. The idea was such a hit in the Twitter ecosystem that rumors swirled that Twitter was potentially interested in buying Oneforty. But interestingly, after nearly two years, Oneforty has found a specific target market for its products?business users. As more businesses, both enterprise, large and small, look to incorporate social media into their marketing and PR efforts, these companies are also looking to spend money on expertise, services and tools for these strategies. And Oneforty has now become a destination for business users. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/wid6EIj9bAQ/
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