We're a week away from the SXSW conference in Austin, Texas and it's becoming very clear what the big battleground will be this year: group messaging apps. Just like micro-messaging apps a few years ago, and location apps last year, a bunch of players are poised to battle for the conference crown. But the fight will be even crazier this year as apps from players big (Ask Around) and small (Ditto) will be in the mix. And one of the larger players is taking a unique approach to the war. TextPlus honestly doesn't need SXSW. With 7.7 million monthly active users, the very well-funded app by GOGII is already massive. For comparison's sake, until their public launch today, Yobongo had 140 users. And the previous huge winner at SXSW, Foursquare, just hit 7 million users. TextPlus is going into this battle with quite a head start.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/a4AOhJMGZv0/
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