Friday, February 4, 2011

(Founder Stories) Instagram CEO: ?The Best Products In The World Start Out As Features?

If you care about startups or how hit products are made, watch the video above, which is Part II of Chris Dixon's Founder Stories conversation with Instagram CEO Kevin Systrom. Instagram is of course the hot social photo app that just raised $7 million this week. Yesterday, in Part I, Systrom talked about why he decided to change the product entirely before it even launched and the stress of that launch day when the servers started to crumble. In today's video, he really goes into his Instagram's approach to making a product. "I think the best products in the world start out as features," he tells Dixon. Critics might say that Instagram is nothing more than a couple features (putting filters on photos and sharing them on social networks), he responds: "It is absolutely fair. Sure, those are features, but Twitter was just posting your status. Look at what happens when you are so specific that you can go really deep, and build a product around one feature." He points out that "often features solve a specific problem." And if you can solve a problem better than anyone else, you have the start of something that can continue to evolve

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XbH3jm7tilY/

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1 comment:

  1. In today's video, he really goes chibuyer.com instagram followers into his Instagram's approach to making a product. "I think the best products in the world start out as features,

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