Video ad network YuMe is taking its ad network and technology mobile today, with the launch of SDKs for iOS devices and two new mobile video ad units to help advertisers, web publishers, and app developers extend their reach to iOS devices. YuMe's technology places video ad networks dynamically on videos on a number of publishers across a variety of platform. Publishers and app developers need to integrate the SDK and YuMe will take over video ad operations and centralize ad serving to iPad, iPhone and iPod touch. YuMe?s Mobile Connect as unit is a full screen video ad overlaid with ?Tap To Action.? Advertisers can add social network icons, which will take users to Facebook, Twitter, YouTube or even the App Store. Brand Connect icons link to the advertiser?s website, downloadable coupons, or the contact numbers for their sales or customer service teams.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/HwiWUwN1v-g/
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